Writing

On products, endurance, and building across borders.

The Product Nobody Sees

The most impactful product work I have done was invisible to end users. A routing algorithm. A data validation layer. An inventory synchronization engine.

Apr 20, 2026

Long Course 6 min

What a DNF Taught Me About Shipping Products

I dropped at kilometer 32. Three months later, I killed a feature for the same reason. Knowing when to stop is a skill, not a failure.

Mar 15, 2026

Across Borders 7 min

One Feature, Six Markets, Dozens of Edge Cases

Rolling out an inventory feature across Southeast Asia meant handling different seller behaviors, regulatory environments, and buyer expectations in each market.

Feb 10, 2026

Zero to One 8 min

It Started as a Whiteboard Sketch

The product capability that became one of the platform's biggest transaction drivers started as a 30-minute whiteboard session.

Jan 20, 2026

Transitions 7 min

From Coal Mines to Live Commerce

Mining to telco consulting to e-commerce to FMCG. Each transition was deliberate. Each carried forward a skill I did not know I would need.

Dec 5, 2025